Moroccanoil is the brand that started the worldwide buzz on argan oil,
revolutionizing the beauty industry.
In makeup, foundation sets the stage for a flawless look. At a time when no
such product existed in hair care, Moroccanoil set out to fill this void with
a product that creates the proper canvas for all hairstyling. Our signature product,
Moroccanoil Treatment, pioneered the oil-infused hair care category and is the
perfect foundation for all hair care. Its highly regarded, proprietary formula has
been dubbed, “what might be the world’s second most valuable secret formula,”
by CNN news anchor Erin Burnett.
Complete with both styling and conditioning benefits, all styling and salon services begin with Moroccanoil Treatment—a single product that creates long-lasting smoothness, increases manageability, speeds up blow-drying time and boosts shine.
Also available in Light for fi ne or light-colored hair, Moroccanoil Treatment has the ability to help restore and revive hair damaged from color and chemical processes, as well as environmental factors. Both Original and Light feature premium, alcohol-free formulas that are easily—and instantly—absorbed by wet or dry hair, without leaving behind a greasy residue. Both are rich in antioxidant
argan oil and vitamin-rich linseed (fl ax) seed extract to nourish and strengthen hair.
• Original foundation for hair care and styling
• Improves manageability
• Imparts radiant shine
• Detangles
• Controls frizz and flyaways
• Increases elasticity
• Gives hair a softer texture
• Significantly speeds up blow-drying time
For all hair types
For fi ne or light-colored hair
Formulated for both wet and dry hair, a small amount of Moroccanoil Treatment provides the conditioning, styling and finishing
benefits needed for healthy-looking styles.
Wet Hair:
Apply to damp hair from mid-length to ends as the foundation for all styling and to prepare the hair for blow-drying.
Blow-dry or style as usual.
Dry Hair:
Apply to dry hair from mid-length to ends, to help smooth and eliminate frizz and help protect against environmental
factors, including the sun and wind. Provides long-lasting shine while taming flyaways.
Key Ingredients
Argan Oil: the deep roots and small leaves of the argan tree allow it to resist arid winds and water loss, resulting in a nut
with a uniquely rich oil profile. Rich in essential fatty acids, antioxidants and Vitamin E, argan oil is an age-old beauty secret
that has many uses, helping to hydrate and soften hair, skin and nails.
• Linseed Extract: derived from flaxseed, a good source of alpha-linolenic acid—also an essential fatty acid that helps improve
hair health.
Which Moroccanoil Treatment is right for me?
Moroccanoil Treatment
• For all hair types and textures
• Original formulation
Moroccanoil Treatment Light
• For fi ne hair
• For light-colored (including platinum and white) hair
• Lighter in texture and color
Moroccanoil Treatment Cocktails
Use Moroccanoil Treatment or Moroccanoil Treatment Light depending on hair type and texture.
For moisture, shine & defi nition: Moroccanoil Treatment + Hydrating Styling Cream
Combine 1–2 pumps of Moroccanoil Treatment/Light with 1–2 pumps of Hydrating Styling Cream and apply to damp hair.
Style as desired.
For a nourished, frizz-free finish: Moroccanoil Treatment + Smoothing Lotion
Combine 1 pump of Moroccanoil Treatment/Light with 1 pump of Smoothing Lotion and apply to dry hair from mid-length to ends.
For a long-lasting, full-bodied blow-dry: Moroccanoil Treatment + Styling Gel Strong
Combine 1 pump of Moroccanoil Treatment/Light with a quarter-sized amount of Styling Gel Strong and apply to damp hair
from mid-length to ends.
For bouncy, frizz-free curls: Moroccanoil Treatment + Curl Defining Cream
Combine 1–2 pumps of Moroccanoil Treatment/Light with a generous amount of Curl Defining Cream and evenly distribute
the mixture throughout towel-dried hair. Diffuse or let air dry